Ittengoukashugi one point luxury doctrine(the meaning is to spend generously on the particular things that interest you, but be frugal on the rest.)
In the town of Ginza, there are many shops specializing in luxury watches.
It’s very recent.
In Ginza 8-chome, there was a robbery in the midst of a busy street during the daytime.
Moreover, on Ginza Street, in the middle of the day.
Even I thought it was a movie shoot.
In my time, we competed in cars for things with money.
You can`t ride a Crown car or a Cedric car unless they become the manager or president.
I envied the Skyline GT.
Leica cameras and Rolex watches were staples of doctors in his father’s day.
Physicians, in particular, were obsessed with watches.
In the examination room, the patient also notices.
The physician must first take the pulse.
It’s a commercial tool.
My father wore a Patex that was given to him in his later years.
There was no second hand on the watch.
I asked how to measure the pulse.
My father laughed, saying that once he was as experienced as he was, he could tell his pulse even without a second hand.
I think he was casually looking at the table clock.
Surgeons are different. It may interfere with surgery.
The watch had an atmosphere that I don’t usually wear.
I think some of the surgeons had a wild atmosphere, like sportsmen.
Physicians and surgeons are somehow recognizable by their atmosphere.
Surgeons are more sharp in their gestures, and their words and actions are rational.
Physicians are, to put it mildly, literary.
It’s just my thoughts.
Japan has been said to have good quality and cheap products compared to other countries.
Recently, Japan has become like China, where it is natural that good things are expensive.
From now on, I think it will be cheap and interesting.
I noticed it when I looked into a 100-yen shop in Ginza.
McDonald’s, Gyudon Yoshinoya, Uniqlo, Walkman Girls, Conveyor Belt Sushi, and 100 yen shop.
When such a new type of business opens in Ginza, it will be recognized throughout Japan.
Well, what kind of business types and stores will advance into Ginza in the next era?
I think it’s a luxury hotel and advanced medical care.
Pulse oximeter 96/97/98
Body temperature 36.5 Blood sugar 160
All Luxury Principle
CEO Yasunari Koyama