Business Strategy as a Story
Business owners love history books.
In Japan, it’s the Sengoku period.
In the West, it’s the Roman Empire.
In China, it’s the Three Kingdoms.
But when it comes to historical studies, I have no memory of them.
What I really love are the stories of heroes, burning with passion.
Whether I become a victor or a loser is a separate matter.
I love reading biographies of Western presidents and leaders of global companies.
After all, the books are thick.
That means the content is rich.
I’ve read almost every management book, but I don’t remember any of them being useful.
If I had to say, the changes in the retail industry were helpful.
That’s because, realistically, I’ve analyzed the history of stores and product strategies of businesses that expanded into Ginza.
Born in a rural area, I climbed my way up to Ginza.
Even the long-established stores in Ginza are all famous ones from Kansai or Kyushu.
But recently, stores that have expanded into Ginza from areas like Aoyama and Roppongi have been becoming noticeable.
I call this the “Roppongi-ization” of Ginza.
Both the customers and the store owners are undergoing a generational change and becoming younger.
My life is full of stories.
The history of Koyama G is also a history of events, failures, and the struggles of the comrades who overcame them.
It won’t be my autobiography, but rather our history book.
Koyama’s strategy is to implement the Ministry of Health, Labour and Welfare’s policies in the world, and then ensure the company doesn’t collapse when the policies change.
In other words, it’s about riding the river the Ministry creates and adjusting to the changes in the flow of each era.
You could say it’s like reading the wind and adjusting the sail.
Since the creation of long-term care insurance, we’ve had a tailwind, but from now on, we’ll face a headwind.
Even with a headwind, if you adjust the sails and the course skillfully, a yacht will keep moving forward.
The course will zigzag.
It’s time to show my skills as an admiral.
What will be the fate of the Koyama fleet?
Don’t miss the next episode.
Blood sugar: 181
Today is a day for pruning the trees and plants.
Koyama G Representative, Thunderbird Representative, Vice President of Health Station
First-Class Ship Captain, Admiral, Koyama Yasunari