City`s color
After a long time, we had a meeting at a new restaurant in a new building in Ginza.
It’s been a really long time since we had a night meeting.
Older people from Ginza gather here.
There was something I felt at the restaurant at the venue.
Located on top of a new fashion building, this is an extremely stylish space.
The ceiling is also high.
There was also a small wedding hall.
It’s supposed to be French cuisine, but it’s a modern, international cuisine that reminds me of Nouvelle Cuige.
Looks like Italian food.
Astringent oolong tea is poured from a wine bottle into a wine glass.
When I asked the price, it was 5,000 yen per bottle.
Is it the same as wine?
The membership fee on the day was different for the alcoholic and non-alcoholic courses.
The number of members who don’t drink has probably increased.
Are you grateful or sad?
The people watching at the venue are seniors with whom I have nostalgic memories.
Still, it has the atmosphere of a restaurant in Aoyama or Akasaka where people used to gather late at night.
It was a place where fashionable rich young men and women gathered.
But today, the crowd is older Ginza customers.
It looked like an unbalanced, different space.
After the coronavirus, the atmosphere of the city has changed.
The demographics of the streetscape’s customers have also changed.
In fact, Ginza’s customer base changes faster than in other cities.
To put it simply, Ginza attracts people from all over the country, or even from all over the world.
The darling of that era heads for Ginza.
For me, it doesn’t have the atmosphere of a long-established store that I remember from my childhood.
It’s the mood of Aoyama, Akasaka, and Roppongi 20 years ago.
The city changes.
There is growth, development, and aging.
However, the customer base in Ginza seems to be getting younger.
People who were in Aoyama and Roppongi are now coming to Ginza.
I think the customers from Aoyama and Roppongi were also aiming for Ginza, depending on their age.
About 10 years ago, I felt that customers from Asakusa started flowing to Ueno.
That’s what I thought when I saw an old man with his grandson at an art museum in Ueno.
And Nihonbashi became like Ueno.
Next, Kyobashi became like Nihonbashi.
That’s what I analyzed after looking at the shops opening in the new building and their customers.
And what happened to my Ginza?
The number of inbound customers from China to South Korea, and now from America and Europe, appears to have increased.
The store is also casual and youthful.
European brand buildings have become a natural part of the Ginza streetscape.
The color of the city changes with the times.
I wonder what will happen to the Ginza of my memories.
I felt nostalgic for the familiar, long-established shops, and also felt anxious about the current situation.
I still can’t get used to the new Ginza.
I think I’ll take a look around some of the long-established shops.
In the end, maybe I just want to eat something delicious.
I want to try it and see if my taste has changed or if the restaurant’s taste has changed.
I think it’s a blessing to be able to grow old in Ginza.
Pulse oximeter 98/98/99
Body temperature 36.7 Blood sugar 161
The morning after the banquet
CEO, Yasunari Koyama